The Next Best Place.
Online sales is the fastest growing, and most competitive aspect of the outdoor recreation marketplace. Businesses of all sizes are now competing directly for U.S. and international sales. Wether you wish to hold ground or if you are trying to gain marketshare the online arena must be included in your marketing budget and planning. The print magazines alone no longer provide complete coverage of your target market.

Get Real, or Get Left Out.
There is an understandable reluctance among small businesses to advertise online. Our rates are based on significant discounts from industry standard online advertising rates. We are one of the largest publications in the global climbing marketplace and we offer the least expense ad rates per reader (viewer). It is just as important now to advertise online as it is to buy ads in the print magazines. Here are few reasons why:

We understand that many business owners are afraid that they won't get enough "click throughs" to justify the ad costs. We promise to beat the click through rate of every print ad you have ever bought, combined, or your money back (hehe).

Your creative design costs are much lower online: You don't have to pay hundreds of dollars to create film for your ad, and then wait nervously each month to see if it got printed correctly. We accept all common file and image formats. We offer rotation of multiple ads and we are able to correct or replace your ads, for no extra charge, at any time during the campaign flight.

No deadlines or lead time to sweat. We activate ads the same day we receive the "creative".

Have you ever wondered exactly how many people viewed, and responded to your ads? We provide detailed information about traffic and banner performance.

Have you ever wished your ad could be on a better page in the magazine? Rocklist delivers your advertisement on every content page we publish. This includes the Home Page.

RockList will not penalize your business for having a lower ad budget. Our rate structure offers everyone the same page placement options, the same colors, the same ad sizes. You pay for the page location you can afford, but your ad runs on every content page including the home page. If your ad budget is limited, we do not force you to bury tiny black-and-white text ads on the least visited pages. We offer the option to spread your ad flight over three or six months. This means you can be seen in a standard sized ad, in rotation for months at a time, for less money than you pay to be in a single issue of a print magazine.

If You Build It They Will (Not) Come.
There is a stampede of climbing businesses setting up web sites. All of them would like to capture a percentage of the audience that RockList already dominates. The most common misperception about the Internet is that a web site is the same as a targetted ad placement. There will never be a better opportunity to build brand recognition in the onnline climbing community. You want customers - we have the audience. Join us now and you will gain exposure, traffic and brand loyalty that your competitors will not have access to.

We Have A Simple Plan:

Bring a Gun to a Knife Fight.
RockList has been a significant media force for nearly a decade. We know how to succeed online. We understand what it takes to develop a loyal, core audience. We have unparalleled experience designing and hosting online advertising for the climbing community. At RockList we also understand the budget constraints involved with ad buying. Advertising presence on RockList will give you a very real advantage over your e-commerce competitors.

Built to Lead.
We won't compromise our moral integrity to make a buck, but let's be honest: We are serious and competitive. We offer you an exclusive marketplace advantage. When you join us you will benefit from an unequalled combination of Advertising Exposure, Sales Performance and Marketing Presence. We believe that the dynamic advantages you will receive from RockList outweigh any other existing opportunity in the climbing marketplace.

Banner impressions are delivered over the entire month. Start dates are the first of each month.

We do accept third party served ads. We provide secure access to live performance and tracking for all of our advertising clients. We will offer discounts for 3, 6, and 12 month commitments, please inquire. We use flat rates for simplicity, our cpm equivalent rates are based on a minimum of 30,000 impressions monthly. We can offer larger monthly guarantees to full size banner clients.

We are capable of implimenting most state-of-the-art and standard banner advertising devices methods and applications.

Payment is required in advance for first-time advertisers and sponsors. Subsequent accounts will be billed the 1st day of the month following the campaign. Creative design assistance is available at our cost through our design contractors.

Targeted Content Sponsorship

Opportunities exist to sponsor Learn the Ropes, Women's Edge, Competition Calendar,Rock Notes, The Interactive Survey and our new Moderated Discussion Forum. These departments are classed as First and Second Tier. Sponsors will control a 480 x 60 pixel page header for each page of their sponsored feature. This is equivalent to a standard full sized banner.

First Tier Sections include Learn The Ropes, Women's Edge, and Moderated Discussion Forum. These features receive approximately 700 to 1,000 visitors every day. First Tier Sponsors have the option of submitting customized content for the areas. (All Content will will need to be approved by the Editor). First Tier sponsors will also receive a graphic logo in the appropriate menu box on the Home Page, and anywhere else we display the feature name. The feature name will be customized to incorporate the sponsors name. First Tier Sponsorship requires a 6 month contract and costs $550 per Month.

Second Tier Sections include Rock Notes,Competition Calendar and the Interactive User Survey. This sponsorship also includes a custom, full sized header for all the pages in the given department. Second Tier areas receive up to 500 visitors each day. Second Tier sponsorship requires a 3 month contract and costs $375 per month.

Content Sponsorship Rate Card

For information about these or other areas of commercial participation in our web site please send E-mail to rocklist@rocklist.com or call for Andy at (480) 784-1676.

We reserve the right to refuse to display messages or images of hate, intolerance or dubious quality.